A strong marketing plan is more than a beautiful slide deck, it is a strategic story grounded in data, built to drive real behavior change.

In this episode of The Real-World Talk, Jeffrey Schnack ( President of 3Rock KK) draws on 25 years of experience working with pharmaceutical and medical device brand planning teams in Japan to share what truly separates an effective brand plan from a forgettable one.

He explores why logical flow, robust data foundations and cross-functional communication are the three pillars of any credible plan, how real-world data can reveal the evolving behaviors of prescribers and patients across a 3-to-5 year horizon, and why the healthcare crossroads, where patient experience meets customer experience, must sit at the heart of every actionable strategy.

The conversation also addresses the growing role of AI in marketing planning.
While AI can significantly accelerate plan creation and structure, Jeffrey emphasizes that the real value lies in critically challenging assumptions, validating strategies in the field, and refining the final plan to drive real impact.

A practical and forward-looking conversation for any pharma marketing or market access team looking to build plans that are not just approved but actually implemented.

Meet the Expert

Jeff began his career with a boutique consulting firm focusing on new market business development. After launching the JPAC subsidiary of a German industrial manufacturer, he led the first overseas subsidiary of the East Japan Railways Group, creating a US consumer business that won a #2 ranking in the Nikkei Shimbun New Product of the Year competition. He now focuses on strategy development, implementation and capability-building for clients in the pharma and healthcare industry.

Jeff has taught courses on Brand and Project Management in the CUMOT program at the Tokyo University of Technology, and Technology Marketing at the QREC Entrepreneurship Center of Kyushu University. Recently he has spoken overseas at digital healthcare events “Medicine X” at Stanford University and “Doctors 2.0 & You” in Paris. He also contributes to industry press such as Monthly Mix.

Contact

For further information about MDV’s real-world data solutions, or to discuss potential collaboration opportunities, please contact:

Medical Data Vision Co. Ltd (MDV)
Overseas Business Development Office
Mail to：rwd_customer@mdv.co.jp

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